The Fort Collins Symphony's 67th season needed to feel fresh, clean and classy. It also needed to feel a bit monumental and magical. Fort Collins sits next to the foothills of Poudre Canyon, so the basic shape of a canyon was the initial inspiration for this look and yet the reference needed to be subtle. Each concert is distinguished by a different color. The look flowed throughout the season, highlighting a guest artist and their instrument each concert. The POPs concert is a spin off event each year that focuses more on a youthful audience and contemporary style, however, still needs to fit within the season's look and feel.

The Fort Collins Symphony's 66th season had a grand "story book" theme. Each concert was meant to take the audience on an epic journey of musical enjoyment and focus on one emotion at a time. The warm earth tones, fonts, silhouette of instruments and textures evoke a feeling of mystery and traditional storytelling. The look was intended to flow throughout the season, while also highlighting a guest artist and their particular instrument each concert. The POPs concert is a yearly spin off event that focuses more on a youthful audience and contemporary style, however, still needed to fit within the "story book" theme.

The Fort Collins Symphony's 65th season focused on the perspective of the audience. What kind of imagery would an audience member feel at each concert? The look was intended to flow throughout the season and yet each concert conveyed a different emotion by use of color and imagery floating above the orchestra. The "Side by Side Play Along" concert and Beethoven 5k were community events that marketing to a more youthful audience and allowed for a more modern and playful design.